What I Learned From My First Vendor Event

Let me tell you all—my very first vendor event was a whole experience. It went down during a Juneteenth celebration, which already made the vibes powerful, cultural, and full of meaning. But whew, I learned some things the hard way (and some the fabulous way), and I’m here to help you skip the messy part and go straight to the money, connection, and confidence.

Whether you're slingin' candles, handmade jewelry, shea butter, or art—these 12 tips are for all vendor bosses looking to make the most of their moment.

1. Know What Sets You Apart

Before you show up, know what makes you you. A Hot Mess Candle Co. isn’t just about candles—it’s about scent, culture, and storytelling. Your booth should reflect your brand’s soul. Are you luxury? Nostalgia? Bold and funky? Let that shine.

2. Don’t Skip Branding Basics

Bring business cards, postcards, a branded banner or tablecloth, and price tags. Folks shouldn’t have to guess who you are or what you’re selling. Even if they don’t buy today, your card could land you a sale tomorrow.

3. Have a Clear Display Strategy

Make sure your table or booth tells a story. Elevation helps—use crates, risers, and levels. Group by collection, color, or vibe. People shop with their eyes first.

4. Pack Like You’re Going Camping

Seriously. You’ll need more than your products. Bring:
✔️ Extra tape, scissors, batteries
✔️ Chargers, extension cords, square reader
✔️ Cash box with change
✔️ Snacks and water
✔️ Tablecloth clips
✔️ Paper towels, wipes, bags, and business cards
Treat it like a mobile store—because it is!

5. Inventory Check: Bring Enough But Not Too Much

You want to be prepared, but not overwhelmed. Bring your bestsellers, 1-2 seasonal or specialty items, and backstock for restock. Know what moves, and make it easy to restock from under the table.

6. Don’t Be Shy: Be Social

Smile. Speak. Engage. People love buying from real humans, especially when your energy matches your brand. I talked to everyone—whether they bought or not. Some folks took cards and followed up online. Don’t sleep on the soft connections.

7. Set Your Intentions

I didn’t go in expecting to sell out—I went in to connect, build awareness, and get real-world feedback. When your goals are layered, you’ll always leave winning, even if sales fluctuate.

8. Collect Emails (Don’t Just Hand Out Cards)

Set up a quick sign-up sheet or QR code so folks can join your email list. If they loved your vibe, this is your way to keep them in the loop and turn browsers into buyers later.

9. Learn from Your Neighbors

Talk to other vendors. See how they price, set up, and engage. Support and network—you never know who’s watching or who might refer you later.

10. Promote Before, During, and After

Let your community know you’ll be there! Go live, post stories, tag the event, and follow up with a recap post. I brought folks to the event just from Instagram alone.

11. Test. Tweak. Repeat.

Not everything will work the first time. That’s okay. I made notes on what to bring next time, what sold fast, and what could’ve been left at home. Think of it as research and development for your business.

12. And Last But Not Least… Be Proud of Yourself

Showing up is half the battle. I created a booth, shared my dream with the world, and left with sales, followers, new supporters, and a fire to do it even better next time. That’s a win.

Vendor life ain’t for the faint of heart—but when you’re prepared and passionate, it’s a powerful way to grow your business and build community. I’ll definitely be back out there again, better and bolder.

If you see A Hot Mess Candle Co. at your local event, come say hey and smell the magic for yourself.?️✨