What Hustle Man Taught Me About Entrepreneurship

If you grew up watching Martin, then you already know Hustle Man. Played hilariously by Tracy Morgan, Hustle Man was that unpredictable, always-hustling character who showed up with the wildest products and the boldest energy. From selling pigeon-on-a-stick to serenading couples with kazoo music, Hustle Man embodied a certain chaotic genius that, if we’re being real, holds some serious entrepreneurial gems.

As the founder of A Hot Mess Candle Co., I’ve bootstrapped my way through late nights, handmade products, and trial-and-error marketing. But when I reflect on my own journey, I can’t help but think: Hustle Man had it right. Let’s break down the real lessons this character teaches us about building a business from the ground up.

Stay Ready So You Don’t Have to Get Ready

Hustle Man was always prepared with something to sell. Whether or not it made sense to anyone else, he was never caught slipping. That’s the kind of tenacity every entrepreneur needs, especially when resources are limited. At A Hot Mess Candle Co., we started with no outside funding and a whole lot of faith. And like Hustle Man, we made a way.

Confidence is Currency

What Hustle Man lacked in polish, he made up for in confidence. That energy? Unmatched. If you don’t believe in what you’re selling, why should anyone else? Whether it’s a candle named Everything But the Cookie or a resin art piece shaped like Africa, I show up with the same boldness because I know it’s dope. Hustle Man never played small—neither should we.

Know Your Audience

Hustle Man knew his people. He didn't pitch the same way to Martin as he would to Ms. Geri. In business, it’s crucial to speak your customer’s language. My brand connects through nostalgic scents, cultural references, and storytelling that resonates with the community I serve. We’re not just pushing product; we’re creating experiences.

Keep Showing Up

No matter how wild the last pitch was, Hustle Man always came back with something new. That’s the hustle. Entrepreneurship is about consistency and resilience. There will be flops, slow sales, and learning curves. But if you keep showing up, your community takes notice. That’s how you build trust—and legacy.

Embrace the Mess

Let’s be honest—Hustle Man was a hot mess. And so am I, sometimes. But that’s okay. At A Hot Mess Candle Co., we believe the mess is part of the magic. The chaos, the creativity, the culture—it all blends into something beautiful. Like our candles, which are designed to ignite nostalgia and spark conversation.

Final Thoughts

Hustle Man was more than comic relief. He was the spirit of the side hustle, the king of grassroots grind, and the blueprint for turning passion into possibility. And just like him, we entrepreneurs are out here figuring it out, one wild idea at a time.

So whether you’re selling scented candles, art, or something no one else understands yet—stand tall in your vision. Be bold. Be scrappy. Be unapologetically you.

Because the hustle never goes out of style.